Selling the Sizzle; Why Customer Experience Is Everything

Before you can earn new customers, you first have to get people to listen to you. And, as you know, this can be more challenging that it sounds. The 21st century is a media-saturated wonderland in which the average consumer is bombarded with thousands of messages daily. With all of this competition for the public’s attention, how do you set your brand apart?

There is no one-size-fits-all solution to this challenge. However, one of the keys to your success lies in understanding your target market. What kind of people are interested in your product or service? What makes them get out of bed in the morning? What delights them, intrigues them, infuriates them? Find the answers to these questions and, at the very least, you can save yourself endless hours of wasted effort. With that in mind, consider the following:

What sets a fast food lunch apart from a meal served in a fine restaurant? It’s not merely the quality of the ingredients. It’s also the decor, the personal service, the ambiance that lends itself to a superior dining experience. As the old saying has it, it’s not the steak that closes the deal but the sizzle.

  • In the same way, the people you’re looking for want more out of their lodging choices than a bed and a bathroom. They want a refuge, an oasis, a place where they can feel welcome. They want to be rewarded for the long hours they have invested in their careers. In other words, they want to be pampered.
  • Offering this level of service means paying attention to everything that separates a superior hotel or spa from one that is merely so-so. It means providing robes that wrap their wearers in soothing, buttery-soft comfort. It means offering slippers that embrace the user’s feet in gentle, supportive warmth, not ones that merely offer respite from a cold floor. This laser-like focus on detail is what your potential customers are looking for. And creating such an experience is the key to not only gaining their attention but winning their long-term patronage.

With our design savvy and devotion to quality, we offer products that can help you to provide what your prospects are looking for. So take a few moments to browse our site, and see for yourself how we can help your business to stand apart from the crowd.

Life Is Suite: 5 Details that Take a Hotel from Drab to Fab

With hotels on every corner, it’s important to stand out in order to earn consistent repeat business.
So what is the difference between a good hotel and a memorable one? Consider the following 5 details that take a hotel from drab to fab:

1. Efficiency

Check-in should be quick and painless. A guest’s first impression generally happens at the check-in counter. Quick, friendly service is a good start. Addressing the guest with eye contact and a warm greeting is a bonus. Even better, some hotels are adopting the trend of checking guests in at their room via an iPad for convenience.

2. Aesthetics

Details matter. The front desk should be clean and clutter-free. Accents in the rooms and halls should be trendy and tasteful. Cheap decor sends an altogether wrong impression of the hotel. An in-room Nespresso and a sleek iPod dock? That’ll send a good message.

3. Amenities

Everything is better when it’s free and everyone likes to get a good deal–free WiFi, in-room movies, HD TV, high-end bath products (anything with lemongrass!) And coffee? It doesn’t matter if the guest is a coffee drinker. She’ll be thrilled to see the sign for free in-room coffee either way just because it’s FREE. Anything that can be offered to a guest at no charge is a good thing. Sometimes not earning a penny on a service will earn far more in repeat business.

4. Personalization

Though speaking a guest’s last name (or worse, a room number!) can be a major faux pas, a personalized hotel experience makes a world of difference. Everything from locally made chocolates on the pillow to a personalized check-out time make guests feel at home.

5. Service

Yes, we saved the best for last. Good service is the most important detail that will take a hotel from drab to fab. Good service does not discriminate.

Good service means friendly employees, comfortable rooms, and flexible services. Good service includes anything that will make a guest feel more comfortable … and more likely to return.

You’ve got what it takes to stand head and shoulders above the competition.

Now, get to it. You have customers waiting.

Warm Your Guests with Slippers

When the cold wind blows, your guests will appreciate the warmth of robes and slippers in their rooms. It’s the little things that people remember at hotels and resorts that make such a difference in their stay. Going that extra mile and providing little luxury differentiates your hotel or resort from the others.

Robes: A Necessity, not a Luxury

People often forget things like robes and slippers when they pack. Even in a warm and inviting hotel room or room in a resort, having a robe can be the difference between being chilled or being comfortable. When your guests use the pool, they’ll appreciate having something to wrap up in when they get out. At night, a rope is just the thing to stay comfortable in.

Your guests will find the robe you provide to be very useful and comfortable. Whether relaxing in their room, slipping out into the hall to grab a coffee or some ice, going to the pool, or just staying warm, all your guests should have a rope available to them.

Your Guests Will Appreciate Warm Slippers Too

When it’s chilly outside, your guests will appreciate your thoughtfulness in the cozy warm slippers on their feet. Whether it’s relaxing in their room, walking to or from the pool, getting it cappuccino at the restaurant, or walking around the hotel or resort, your guests feet will be warm and comfortable. There’s less chance somebody stubbing a toe or dirtying their feet. And even if their room is warm, there’s no chance for their toes to get cold.

Remember to shop Fredi & Sons for all your guests’ needs. Whether it is robes, slippers, or thong slippers, we help you treat your guests the very best, regardless of the season.Your guests are our guests, and we aim to make their stay at your hotel and resort a pleasurable one.

Stock Up on Guest Essentials Now for the Busy Warm Season Ahead

Now that everyone has made it through the busyness of the holiday season, the winter weather seems to be well-entrenched. That is not to say that there are not glimpses of spring peeking through sometimes, though. In fact, some days it seems like spring is here to stay before the cold weather pushes back down once more. Regardless of what the weather is doing outside, though, this is the time to start planning for the busy, warm season ahead.

Add a Touch of Luxury to Your Guests’ Hotel Experience

As part of providing a luxury experience for your guests, consider supplying them with those little extras that sometimes get left behind when they pack. Things such as slippers, sandals and robes for the whole family can go a long way toward welcoming tired — and sometimes frazzled — travelers. An array of styles and sizes helps you to accommodate everyone.

Bring in the Brights

While winter’s robes and slippers focused more on cozy materials that are designed to swath your guests in comfort and softness, spring and the warm weather ahead invite a more playful and streamlined attitude. Summertime bright thong sandals add to the carefree, summery feel while their design makes donning them super convenient. Bright colors — yellow, pink, red, purple, green, orange — match the cheerfulness of the season.

Summertime Coziness Alert

You can still provide your guests with soft and cozy slippers and robes that cradle their bodies in plush velvety comfort but with a nod toward the lightness that is associated with the season. Summer-friendly materials are airy and thirsty without being heavy so guests are weighed down by hot fabrics. Whether it is slipping out of the pool after a few laps around in the sparkling and refreshingly cool water or stepping out of a hot shower, having a brightly colored yet lightweight robe and colorful velour slippers there at the ready simply adds to the entire pampering experience.

It does not really matter if your guests are at your hotel while on vacation or on business. You want them to feel like they are welcomed and at a place where they can feel pampered and relaxed the entire time they are with you. Having the right accessories — such as robes, slippers and sandals — can go a long way toward evoking that desired feeling.